Toasted sesame oil and CBD seem like an unlikely pairing and yet both elements have been a big part of NYC Chef Esther Choi’s life and career. She’s on a mission to share the beauty of Korean culture through food… and the world has never seen the two worlds collide before.

Pushing the culture forward

top modern wellness branding / brand logo design by feels studio

Our Work

Naming

Brand Identity Design

Creative Direction

Packaging Experience

Art Direction

Digital Design

Creative Consultant

We were asked to execute everything from naming to packaging that proudly presented this bold, re-interpretation of a timeless Korean favorite.

food52 wellness brand design sessy

Contributors

Jean Pyo

Creative Direction, Brand Identity, Design, Packaging Design, Consultant

Andrea Kim

Photography, Photography Art Direction & Re-touch

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top cbd wellness brand design in nyc feels studio

“ Jean is very talented and has a way of understanding the needs of a brand. Not just visually but diving deep and getting to know the soul of a business is key in branding. Jean definitely captures this element and it makes such a big difference in the design. We definitely had a big impact on sales and overall growth. Numbers never lie!” 

Esther Choi. Founder, Sessy.

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best packaging design in nyc feels studio