The brainchild and creation of Chef Esther Choi, Mŏkbar is a Korean restaurant inside NYC’s famous Chelsea Market. We executed a full rebrand — menus, logo, packaging, restaurant exteriors, and more — for Mokbar with the goal to help the restaurant hit their monthly sales goals. Tailored exactly for their target tourist customers, the complete rebrand helped to almost triple their sales in less than a month of the rebrand rollout.

Pushing the culture forward

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Our Work

Naming

Brand Identity Design

Creative Direction

Packaging Experience

Packaging Design

Signage

Uniform Design

Menu Design

Exterior Design

Creative Consultant

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Mokbar Chelsea Market brand design by Feels Studio

The new branding helped communicate a clear brand identity and almost tripled sales within a month consistency. Mokbar has expanded to 4 more locations to date.

“ We definitely had a big impact on sales and overall growth (ever since the rebrand.) Numbers never lie!” 

Esther Choi. Founder, Mokbar.

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