Pearl’s Tea makes handcrafted milk teas using premium and organic loose leaf teas and matcha. A timeless staple in the Asian communities, Pearl’s Tea had a simple goal: To expand beyond one locality and have a brand that could set up shop anywhere.
Pushing the culture forward
We started with a clear, strong tagline: “Tea for everyone.” From brand identity design to the store’s entire interior branding, we fueled the growth and reputation of Pearl’s Tea.
9+ LOCATIONS
They started with 2 locations and have since grown to 9+ locations, including a food truck in Austin, Texas.
Our Work