Domakase is reimagined as omakase’s rebel sibling. The founders came to Feels with only the name and an omakase concept in mind with no clear direction.
Pushing the culture forward
We started with a bold, strong tagline: “DOING IT OUR WAY.” & “Do York City.” It was clear they wanted a modern version of the traditional omakase experience.
Our Work
Concept Development
Brand Identity Design
Tagline
Menu Design
Interior Branding Assets
Signage
Packaging Experience
Creative Consultant
Trendy R&B & Hip hop plays in the background with chrome interiors, designer chairs, and modern design everywhere. It was clear Domakase should be labeled as a bad-ass rebel in its field. We ran with the concept.
Contributors
