Sweetie's is a mother-daughter duo owned and operated Korean fried chicken restaurant in the heart of Greenpoint, Brooklyn. They are quickly becoming a neighborhood classic gaining loyalty from locals & love from various publications such as: Brooklyn Magazine, Greenpointers & Thrillist!

Pushing the culture forward

Our Work

Naming

Brand Identity Design

Creative Direction

Packaging Experience

Art Direction

Digital Design

Creative Consultant

“ Customers love the illustrations and how our story comes to life in our branding. Customers recognize the "old korea" or retro inspiration behind sweeties. Customers enjoy the store environment - taking photos of our posters, walls, menu, etc.”

Jinny, Co-Owner.